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Jacobson Ford Sales's automotive expertise is a product of our sustained interest in industry trends and characteristics. We are privileged to share the latest news, promotions and events with you and hope the information will enhance your shopping experience. As you know, there are many new cars from which to choose, and we believe an informed customer is the best customer.

Ford's Rear Inflatable Seat Belt Wins '2011 Best New Technology' Award

Ford's rear inflatable seat belt is named 'Best New Technology' by AJAC
Ford's unique inflatable rear belts spread impact forces across more than five times the area than conventional seat belts, reducing pressure on the chest while helping to control head and neck motion
Ford's rear inflatable seat belt functions like a standard seat belt in normal everyday use. The vehicle's crash sensing system determines when the inflatable belt should deploy

TORONTO, Ontario, February 17, 2011 Ford's rear inflatable seat belt is named the '2011 Best New Technology' by the Automobile Journalists Association of Canada (AJAC) at the Canadian International Auto Show.
"Safety is a key priority at Ford and we are honoured to win this year's 'Best New Technology' award for our industry-first rear inflatable seat belts," said David Mondragon, president and CEO, Ford of Canada.
"Available initially on our all-new 2011 Ford Explorer, the rear inflatable seat belts work by spreading impact forces over five times more area than conventional seat belts."
Ford's unique inflatable rear belts reducing pressure on the chest while helping to control head and neck motion.
Ford's rear inflatable seat belt functions like a standard seat belt in normal everyday use. The vehicle's crash sensing system determines when the inflatable belt should deploy.

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2011 Ford Edge is voted 'Canadian Utility Vehicle of the Year'

Dramatic freshening of the 2011 Ford Edge includes extensive exterior redesign, improved materials and craftsmanship on the interior, class-exclusive technology and new powertrains With available MyFord Touch™
driver connect technology, the 2011 Ford Edge crossover wraps an engaging package with superior craftsmanship, capability and performance

TORONTO, Ontario, February 17, 2011 The 2011 Ford Edge was named 'Canadian Utility of the Year' by the Automobile Journalists Association of Canada (AJAC) at the Canadian International Auto Show.
"We are pleased to receive the 2011 Canadian Utility of the Year award from AJAC," said David Mondragon, president and CEO, Ford of Canada. "The Canadian-built 2011 Ford Edge features industry-leading technologies
that create a whole new in-vehicle experience."
The Ford Edge was put through its paces, undergoing strenuous road and track testing by teams of skilled drivers who performed uninterrupted comparisons of each vehicle under the same conditions.
Through the evaluations of a panel of judges from AJACs TestFest, the 2011 Ford Edge came out as the winner.
The Ford Edge blends technology, design and class-leading powertrains in a revamped package.
An industry-first MyFord Touch driver connect technology powered by SYNC® provides a smarter and simpler way to connect drivers with in-car technologies and their digital lives.

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INTRODUCING ALL-NEW FOCUS ELECTRIC

Ford Focus Electric is the first fuel-free, rechargeable passenger car from Ford and one of five new electrified vehicles Ford will deliver by 2013 in North America and Europe
Focus Electric will offer a mile-per-gallon equivalent better than Chevrolet Volt and competitive with other battery electric vehicles
The all-electric Focus is capable of fully recharging in three to four hours at home using the available wall-mounted 240-volt charge station, charging in half the time of the Nissan Leaf
The new Focus Electric offers value charging, powered by Microsoft, to help owners to charge their vehicles at the cheapest utility rates, lowering the cost of ownership
Focus Electric provides a special version of MyFord Touch™ driver connect technology especially for electric customers and introduces MyFord Mobile, a smartphone app and website for monitoring key vehicle functions and charge settings while mobile

DEARBORN, Mich., Jan. 7, 2011 Ford Motor Company unveiled today its all-new Focus Electric the companys first-ever all-electric passenger car. The zero-CO2-emissions, gasoline-free version of Fords popular small car is the flagship of the company's growing fleet of hybrid, plug-in hybrid and all-electric vehicles coming to North America and Europe by 2013.
   Focus Electric is the flagship of our new family of electrified vehicles, showcasing our commitment to offer consumers choice when it comes to fuel-efficient or fuel-free vehicles, said Derrick Kuzak, Ford group vice president for Global Product Development. Its advanced powertrain will deliver significant energy efficiency advantages and zero CO2 emissions without compromising driving enjoyment. And its suite of smart driver information technologies will transform the way customers think about energy usage and their transportation needs.
   The Focus Electric will launch in late 2011 and is designed to offer enough range to cover the majority of daily driving habits of Americans. It will offer a mile-per-gallon equivalent better than Chevrolet Volt and competitive with other battery electric vehicles.
   A full recharge is expected to take three to four hours at home with the 240-volt charge station half the charge time of the Nissan Leaf.
   Focus Electric introduces new features and technologies including a unique version of the MyFord Touch driver connect system especially for electric vehicles, a new value charging feature powered by Microsoft and a smartphone app called MyFord Mobile that helps plug-in owners control their vehicles remotely.
   The sleek and stylish five-door hatchback leverages Ford's global C-car platform shared by the gasoline and diesel-powered Focus models, which debuted at the 2010 North American International Auto Show and were launched at the Paris Motor Show in September.
   Both Focus gasoline and electric variants to be sold in North America will be built at Ford's Michigan Assembly Plant in Wayne, Mich., with production powered in part by one of the largest solar energy generator systems in the state.
   For European markets, a decision on where the Focus Electric will be built is currently being finalized. Focus Electric is one of five new electrified vehicles included in Ford's electrification strategy. Initial deliveries of   Transit Connect Electric began in North America at the end of last year and the vehicle will be launched in Europe later in 2011.

   Not only is Focus Electric designed to provide outstanding energy efficiency and reliable operation, it also delivers real driving enjoyment. The all-electric powertrain and single-speed transmission provide immediate responsiveness and smooth acceleration when the driver pushes down the accelerator, up to a top speed of 84 mph (136 km/h).
   Much of Focus Electrics steering, handling and braking feel is shared with the agile, sporty, fuel-powered Focus models upon which it?s based, making Focus Electric a dynamic drivers car. At the same time, the absence of a gasoline or diesel engine and outstanding aerodynamics lead to a remarkably quiet, comfortable in-car experience. More than any other electric vehicle on the market, Focus Electric loses none of the dynamics and quality of driving a traditional car, said Sherif Marakby, director of Ford's electrification programs and engineering. It shares many of the   same premium components and features as its gasoline-powered counterpart, while delivering distinct efficiencies and a uniquely exciting driving experience.
   Focus Electric offers a host of standard safety and security features including six airbags and electronic traction control, along with hands-free SYNC® telephone connectivity and MyKey® for North America. Extensive eco-friendly materials, such as bio-foam seat cushions and recycled fabrics also are featured in the vehicle.
   Other standard features on Ford Focus Electric for North American customers include a unique execution of MyFord Touch driver connect technology, 15-spoke 17-inch aluminum wheels, a 60/40 split rear bench seat, push button start, AM/FM/CD/MP3 Sony® Audio with nine speakers, Sirius® Satellite Radio and voice-activated Navigation System.

   Future owners of the Focus Electric will likely recharge the car's advanced, Ford-engineered lithium-ion battery pack at home on a daily basis, using the recommended 240-volt wall-mounted charge station that will be sold separately or the 120-volt convenience cord that comes with the vehicle.
   When plugged in, the Focus Electric onboard charger converts AC power from the electric grid to DC power to charge the liquid-cooled/heated battery pack.
   We're very excited about the potential of Focus Electric in the marketplace. With so many of us accustomed to recharging mobile electronics on a daily basis, we?re confident our customers will take to the vehicle recharging process just as easily, because that's exactly what it is easy, said Nancy Gioia, Ford director of Global Electrification. Not only   have we made the practice of plugging in simple and straightforward, we are working with leading technology companies and the utility industry to make the EV experience empowering and engaging.

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New Ford Engines

DEARBORN, Mich., Dec. 9, 2009 - New Ford engines are powering the company to new heights, and Ward's AutoWorld is taking notice. The Ford Taurus SHO's 3.5-liter EcoBoost V-6, and the Fusion Hybrid's 2.5-liter hybrid four-cylinder engines, both offering best-in-class fuel economy, have been named to the Ward's 2010 "10 Best Engines" honoree list.

The 10 Best Engines list marks North America's only awards program honoring powertrain excellence and is designed to reflect the diversity of powertrains that will play a role in reshaping America's automotive landscape.

"Earning a spot on the Ward's list for one engine, let alone two, is an exceptional honor," said Derrick Kuzak, group vice president, Global Product Development. "Our EcoBoost and hybrid engines deliver on our promise of class-leading fuel economy with uncompromised power and performance. We're pleased that Ward's has recognized both."

The EcoBoost V-6 engine won in its first year of eligibility; Ford's hybrid engine was recognized last year as well, and earned a spot again with the latest generation improvements in the 2010 Fusion Hybrid.

"Kudos to Ford for giving buyers two significant new powertrain choices this year - a powerful and versatile V-6 and an affordable hybrid that ranks among the world's best," said Tom Murphy, executive editor, Ward's AutoWorld.

The 3.5-liter EcoBoost twin-turbocharged V-6 is the heart of the 2010 Taurus SHO. This advanced powerplant generates 365 horsepower at 5,500 rpm and 350 ft.-lb. of torque across a broad range from 1,500 to 5,250 rpm, resulting in significantly improved power, torque and fuel economy compared with larger, normally aspirated engines.

A key feature of this EcoBoost engine is gasoline direct injection. The direct injection of fuel into the cylinder during the intake stroke, as opposed to port-style injection into the intake, produces a well-mixed air-fuel charge. Fuel vaporization during the intake stroke cools the incoming air, improving volumetric efficiency and lowering the likelihood of knock.

The results are improved throttle response, reduced cold-start emissions and improved fuel economy. The cooled charge enables an increased compression ratio, improving efficiency at partial load, while the higher compression ratio allows for better volumetric efficiency under full-load engine behavior. Customers experience normally aspirated V-8 power, without compromising V-6 fuel economy.

The award-winning EcoBoost V-6 is also available in the 2010 Ford Flex, Lincoln MKT, and MKS. Next year, Ford will introduce the first global applications of EcoBoost with four-cylinder engines in displacement sizes of 1.6-liters and 2.0-liters. As EcoBoost forms the cornerstone of Ford's commitment to deliver best-in-class fuel economy, the technology will quickly migrate across the global line-up of cars and trucks being available on over 90-percent of global nameplates by 2013.

Another win for Ford's hybrid technology
Last year, Ward's judges also selected the new 2.5-liter hybrid four-cylinder engine introduced in the 2009 Ford Escape and Mercury Mariner Hybrids to their 10 Best Engines list. This year, the all-new 2010 Ford Fusion Hybrid received the honor, due to the further improvements of Ford's hybrid technology.

"That hybrid technology is recognized two years in a row underscores the importance of continuously working to improve this technology," said Kuzak. "We're continuously working to keep up with the demands of today's consumers."

The 2010 Ford Fusion Hybrid can operate longer at higher speeds in pure electric mode. The Fusion Hybrid can operate up to 47 mph in pure electric mode, approximately twice as fast as some competitors. It also has an EPA-estimated 41 mpg rating in the city, earning it the title of America's most fuel-efficient midsize car.

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CANADA POST BECOMES FIRST CUSTOMER FOR AZURE DYNAMICS AND FORD OF CANADA'S TRANSIT CONNECT ELECTRIC VAN

Oak Park, MI - October 27, 2010 - Azure Dynamics Corporation the fast growing hybrid electric and electric power train innovator for the commercial truck market, and Ford Motor Company of Canada, Limited, announced today that they will deliver one of the first Transit Connect Electric commercial vans to Canada Post under the LEAD customer program. Canada Post will receive one of the exclusive Ford Transit Connect Electric delivery vehicles by the end of this year and has committed to the purchase of nine more by end of 2011.
"Canada Post is the first Canadian company to sign on to this exclusive and innovative vehicle program aimed at providing environmental solutions to the commercial delivery market," said Scott Harrison, Azure Dynamics CEO. The transformative technology of the Transit Connect Electric reduces gasoline fuel costs to zero, produces no tailpipe emissions and is virtually silent as it travels through urban and suburban delivery routes.
The progressive attitude of companies like Canada Post will contribute to making an important environmental impact.
The new van's electric drive performance attributes are well suited to fleets like Canada Post that have duty cycles characterized by predictable routes with frequent stop and go driving and high idle time.
"As one of the largest communications and logistics companies in Canada, we're proud to be among the first to implement a fully electric delivery vehicle on our roads," says Doug Jones, Senior Vice President,
Operations at Canada Post. "We expect that this new vehicle will bring us one step further along our path to reduce both our overall fuel emissions and our carbon footprint on the environment." The Transit Connect Electric integrates Azure's Force Drive™ electric powertrain into Ford's dedicated global commercial van platform that received the 2010 North American Truck of the Year award. Its unique combination of car-like driving dynamics, cargo capacity, maneuverability, accessibility and low operating costs are characteristics that make the Transit Connect an ideal choice for electrification.
"At Ford, we are dedicated to delivering quality, safe and fuel efficient vehicles to Canadian businesses and the Ford Transit Connect delivers on all fronts," said David Mondragon, president and CEO, Ford of Canada. "The Ford Transit Connect Electric represents a win-win for both the environment and for Canada Post it allows them to operate a more environmentally-friendly vehicle while helping to reduce their CO2 emissions as well as their need for gasoline."
The Ford Transit Connect Electric utilizes an advanced lithium-ion battery from Johnson Controls-Saft to achieve a range of up to 130 km (80 miles) on a single charge and is rechargeable using either a 240-volt or standard 120-volt outlet. Commercial vans generally return to a central location at the end of each driving cycle making for easy overnight recharging.

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2011 Ford Fiesta

The 2011 Ford Fiesta is a small car that knows how to make a big splash. The new Ford Fiesta will deliver great looks, top fuel economy of any vehicle in its segment and much more when it goes on sale in North America next year. The 2011 Fiesta - available in four- and five-door body styles -will set a new small car benchmark for safety, connectivity and powertrain technology.

In fact, Fiesta will offer North American buyers a stylish new choice of 15 class-exclusive technologies and projected highway fuel economy of 40 mpg, besting the Honda Fit, Nissan Versa and Toyota Yaris and Corolla.

The North American version of the car was introduced at the LA Auto Show on December2, 2009, and we caught up with Steve Pintar, Chief Engineer for the Fiesta, at the show. He gave us an overview of the new Fiesta. Click on the video below to see and hear what Steve had to say.

Fiesta is the next milestone under the ONE Ford plan to design and develop vehicles that meet the differing needs, wants and expectations of customers around the world. More than 500,000 Fiestas have already sold to customers in Europe and Asia.

In case you missed the reveal of the 2011 Fiesta at the LA Auto Show, you can join us via video for an insider's look at the media-only event.

When developing the new Fiesta, Ford conducted extensive global customer research. Findings clearly indicated the need for style topped the list of customer desires everywhere in the world. In Europe, across North America and in the Asia Pacific region, customers are looking for a distinctively designed small car that offers world-class quality, convenience, comfort and connectivity.

"Fiesta was developed with customers, not just for them," said Derrick Kuzak, group vice president for global product development. "Fuel economy, spirited performance and efficient use of space are universal desires, across global markets - and Fiesta delivers."

The anticipated new Ford Fiesta arrives in North America with strong consumer awareness, thanks to the Fiesta Movement program. With 100 social media mavens chronicling their experiences of driving European market Fiestas on American roads, Fiesta has generated more than 675,000 Flickr views and more than 5.5 million YouTube video views.

Fiesta's flowing sculpted hood covers a 1.6-liter DOHC I-4 engine with an estimated 119 horsepower and 109 ft.-lbs. of torque. Spirited performance and fuel-efficient economy are signature attributes with the Fiesta expected to deliver best-in-class fuel economy at 40 mpg. Fiesta's advanced 1.6-liter engine features Twin Independent Variable Camshaft Timing (Ti-VCT) allowing the engine to be downsized for fuel economy while continuously optimizing camshaft phasing for throttle response, performance and flexibility. An available all-new North American industry-exclusive PowerShift six-speed automatic transmission combines the responsive performance and fuel economy of a manual transmission with the convenience of a traditional automatic in one advanced, dual dry-clutch package.

Fiesta safety is enhanced by an array of features including dual-stage first-row air bags, a class-exclusive driver's knee air bag, side air bags and side curtain air bags. AdvanceTrac® with ESC (Electronic Stability Control) is standard on Fiesta, along with seat belt pretensioners, rear door child safety locks and a Safety Canopy® system.

From class-exclusive automatic climate control to a standard aux input, Fiesta offers customers a number of standard and available features that increase convenience and add connectivity. Among them is Ford SYNC®, integrating a driver's mobile phone with Fiesta's onboard, voice- activated communications and entertainment system. Fiesta also offers keyless entry and push button start, a feature unique within the segment. Drivers of all sizes can adjust the tilt-and-telescoping steering wheel to suit their individual preferences. Reflecting Fiesta's versatility and adaptability, adjustable cup holders can accommodate Red Bull cans and Big Gulps along with every container size in between. Fiesta also features Ford's EasyFuel® Capless Fuel-Filler System, a North American industry- exclusive, as standard equipment.

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